The Kids We Used To Be.




Sinead Hehir, a fashion retail student of GTI, took inspiration from all things 90’s when styling her photo shoot. Fashion fads of the 90’s ranged from Spice Girl inspired platform shoes to the bright hued clothing found in tv shows such as ‘Saved by the Bell’ and ‘Fresh Prince’.

Model Name: Christine Killen

Location: Pump Lane, Galway.

Photographer: Paul Cooley


Sequin jacket – Penneys

Sunglasses – Public Romance

Accessories – Public Romance

Bralet – Missguided

Disco pants – Boohoo

Platforms – TK Maxx

‘Sweet Wilderness’ by Saskia Pechova



As  part of my Design Skills module, I have been asked to choose a retail outlet  and create an effective window display.  For this specific assignment, I have chosen Urban Outfitters as my chosen retail store to design for.

I conducted a concise customer profile, I chose an appropriate theme for the specific retail store and I created a visual mood board. From my research, I used my resources to accumulate the props needed. As a result; this is what I came up with.

As you may know, Urban Outfitters is a distinctive brand. Which focuses on uniqueness. The brand  offers an eclectic mix of merchandise. From my knowledge, I tried to incorporate simplicity but with a hint of creativity.

I hope you enjoyed my post.

Thank you for reading.


Street Style By Adam Devlin



Coat/Jumper/Jeans : River Island

Shoes : Dr. Martens

Photography : Robin McGonigle

So I recently joined friends on an street style session. I hadn’t any plans of getting my picture taken, but with a little persuasion, I jumped in front of the camera. These were shot by my classmate Robin McGonigle and she did an amazing job of me looking all mysterious and artistic, if I say so myself.

Menswear Winter Essentials : By Adam Devlin


Guys, it’s December. I’m still trying to deal with the fact 2010 is over, let alone to think 2014 is less than a month away. Not to sound like an old woman, but honestly, where does time go..

Anywho, I’ve been trying this whole ‘buying staple pieces, rather than buying random things I don’t need’ in bid to stop spending as much money as I normally would (it’s going horribly btw), SO I’ve compiled a few staple items my wardrobe needs this winter.

A winter coat, a knit jumper, a good pair of jeans, a crisp shirt (that one can dress up and down), a quality bag and staple shoes (I forgot to include them into the picture, whoops!


Although these are all mens items, they are similar womenswear pieces on the high street so this is technically a unisex post haha! 😉


The Pen Portrait

As part of our fashion buying & retailing module we have to carry out an exercise called a Pen Portrait as part of our first assignment on buying for a store of our choice.

 A Pen Portrait is a written description of a target customer. It explains their interests, hobbies, their style whether they follow trends or whether they have their own personal style and what influences their style such as music or day to day events. We gave the customer a name to humanize them.

 Once we had written up our Pen Portraits, we exchanged them with each other in order to see if we could identify which shop the customer was targeted towards, most of us guessed them right. We then had to make a mood board to visualize their lifestyle.

 So now here is the fun part, I will share my Pen Portrait with you and see if you can guess which shop my customer is targeted towards, I will also share my mood board with you, which I created in Photoshop.

 Pen Portrait

Gwen is  21 years old and is an only child. She is living in Aberdeen with her parents as she finds it’s not affordable to live on her own. Her mum is a stay at home mom and her dad works away a lot. Gwen comes from an upper class family. She loves spending time with her parents and tries to bond a lot with her dad before it is time for him to go to work again. She is very close to her mum and they love to borrow clothes from each other.

Gwen is a student at the Robert Gordon University studying fashion management and is in her second year. Fashion has always been Gwen’s passion. Gwen has a part time job working in a shoe shop so that she can afford the things she likes and socialise with her friends. Jumpers and bags are Gwen’s favourite items. She also loves accessories. Gwen is a sociable and fun loving person. She enjoys music and one of her favourite bands is little mix. In her spare time she reads novels, fashion books and sketches fashion illustrations. Company magazine is her favourite which she picks up every month and admires the fashion collage pages. Gwen enjoys dressing up and looking good, it boosts her confidence when she feels good in what she is wearing. She dares when it comes to fashion, having her own personal style is important. She likes to customise her own clothes giving it her personal touch. She dresses in very quirky outfits that get noticed. Gwen’s friends are important to her. She enjoys meeting up for tea/coffee and spending afternoons vintage hunting for bargains. Movie nights in gives her the opportunity to wear casual and comfortable clothes such as her pajamas. Gwen spends far too much money on PJ purchases. Gwen welcomes every opportunity to dress up, she is not a big fan of clubbing but would make the effort for her friends if they want to go. Gwen prefers shorts rather than dresses and she would match the outfit up with a lacy top and ankle boots.

Gwen goes shopping on a regular basis and unless she is looking for something in particular she will shop for casual wear. Her favourite shops include  New Look, Primark, Topshop and vintage stores. Gwen has a soft spot for vintage clothing. It allows her to feel and look different from others in the high street. Having her own image is important to Gwen. She cleverly compares prices and searches for quality determining what is worth the money before purchasing.

Comfort is Gwen’s priority when it comes to style. Her style icons are Jade ThirlWall, Gwen Stefani and Pharrell Williams. Gwens favourite season of the year is Winter so the majority of her clothing are jumpers, boots and cardigans. Jewellery wise she loves to keep it simple and prefers silver jewellery over gold but likes gold statement pieces.

 Mood Board


By Shannen van Ravestijn

Recycled Garment created by Labhaoise Kennedy

As part of our design module, we had to create a garment from recyclable materials.

After searching the internet for some inspiration, I came across an individual selling sweet bag’s on eBay. 500 hundred sweet bag’s, all a wide variety of colours for only 7 euro, bargain!

As you can see below, my garment consists of a dress and apron constructed of different coloured sweet bags with doilies used for the trim.

My inspiration for my outfit came from women of the 1950’s, predominantly housewives.

Here are a couple of pictures of how it turned out. . .


Recycled Garment created by Amy Holland

The inspiration for my recycled garment originally came from the sports looks that have recently featured on many catwalks. This inspired me to use footballs as my material for this design project. I investigated how I could work and use this material to create a garment and found that the individual segments of a football have a unique and striking appearance. The strength of the material then inspired me to think about garments inspired by armour to represent this strength. A playsuit with shoulder pads was the result. I separated the individual football segments and resewed them in the patterns I wanted. The graphic simplicity of the segments didn’t suit a complicated design and I felt a simple shape best portrayed the strength and masculinity of the initial concept for the garment. I chose to photograph my garment with a sense of harshness and strength to compliment the design so I chose an old, abandoned bridge as my location and styled the garment simply, with striped tights and sporty trainers to compliment the original material.

Stylist/Photographer: Amy Holland

Model: Lisa Holland
Garment by Amy Holland

Styling Exhibition

!!!! Exciting News – Exhibition !!!!


A Pop- Up exhibition of Fashion Photoshoots by talented GTI students will take place in Jigsaw, Fairgreen Road on Thursday 18th April from 6 to 8pm and on Friday 19th April from 5 til 7pm. This event is free of charge and complementary tea/ coffee and cakes will be on offer on Thursday evening to guests. All donations at this event will go to the Jigsaw, Galway who provide a free and confidential support service for young people age 15 – 25 living in Galway.  There will be spot prizes and a raffle on the night giving someone a chance to win a makeover – the perfect treat for all fashionistas!

 This directional fashion- forward Exhibition takes place as part of GTI fashion Fiesta 2013, a Project for Applied Learning which puts the focus on student creativity with many departments in GTI participating  – student hair and makeup artists will show their creative, eye catching concepts in collaboration with the fashion design students. Other fashion events as part of GTI Fashion Fiesta 2013  include the amazing “Live “ windows on Tuesday 23rd April in Anthony Ryan and Brown Thomas and a model walk of 100 models wearing spectacular student creations on Thursday 25th April from GTI at 5pm to The Meyrick Hotel, followed by a spectacular Fashion Show in the hotel. GTI Fashion Fiesta is the highlight of the student fashion calendar in Galway.

 “Jigsaw Galway is a free and confidential support service for young people aged 15 – 25 living in Galway city and county and is located on Fairgreen Rd in Galway City (across from the new coach station). Jigsaws aim is to support young people in Galway who are struggling and to ensure they get the support they need, when and where they need it.  For more information on Jigsaw call 091 549252, email or visit our website on

All events are open to the public.

Hope to see you there.


The Style Team x